Soumaya FARHATI

Soumaya FARHATI has extensive experience in the field of SEM/SEA strategy, working as an independent consultant for various companies. Soumaya started their career in 2007 as an Affiliate Manager at Tradedoubler and then moved on to Homelidays, where they served as the Responsible SEM & Affiliation from 2008 to 2010. Following that, they joined eDreams ODIGEO as the SEM Manager, a position they held from 2011 to 2016.

In 2016, Soumaya began working as a SEM/SEA Strategy Independent Consultant, first at Voyages-sncf.com for six months, and then at Easyvoyage - Groupe Webedia for a brief period. In 2017, they consulted for TravelCar, where they audited and proposed action plans for 15 accounts and developed a new SEA strategy.

In 2018, Soumaya was involved in a similar role at Easyvoyage - Groupe Webedia, where they played a crucial role in audit, defining strategies, setting up and managing SEA campaigns, and collaborating with teams such as SEO and Product. Soumaya also worked as an independent consultant for Pourdebon in 2017 and ENGIE from 2019 to 2020, focusing on SEA strategies.

Throughout their work experience, Soumaya has demonstrated expertise in various aspects of SEM/SEA strategy, including account audits, goal-oriented strategies, campaign management, audience targeting, remarketing, and reporting. Soumaya has also collaborated effectively with cross-functional teams.

Soumaya Farhati attended the University of Tunis El Manar from 1997 to 2001. No degree or field of study was provided for this educational experience.