Alicia Z.

Alicia Z. is an experienced marketing professional currently serving as the Associate Director of Paid Social at Power Digital Marketing since March 2019, where responsibilities include developing strategic plans for customer acquisition and managing significant ad spend for top e-commerce brands. Previously, Alicia held positions such as Paid Media Manager at Brand Value Accelerator, where media mix and budget allocation strategies were crafted, and Digital Media Strategist at i.d.e.a., focusing on customized media strategies. Additional roles encompass social media advertising expertise at Liquid Grids, search and social media management at Bluespire, and various internships related to public relations and communications. Alicia Z. holds a Bachelor of Arts in Mass Communications with a Public Relations emphasis from Minnesota State University, Mankato.