Amanda W.

Amanda W. is a Senior Paid Social Strategist at Power Digital Marketing, managing high-budget paid social campaigns across platforms such as Meta, Pinterest, and TikTok since September 2023. Previously, Amanda held various roles at The Variable, including Associate Media Director and Assistant Media Director, overseeing paid social strategy across multiple industries and managing client relationships. Amanda's early career included positions at MullenLowe Mediahub Global, where responsibilities spanned from management of the Paid Social Media team to campaign execution and optimization. A former Division I Women's Lacrosse player at Syracuse University, Amanda holds a Bachelor of Science in Health and Exercise Science and a Master of Science in Management from Wake Forest University School of Business.