Katherine Matheson

Katherine Matheson is an experienced marketing professional currently serving as the Associate Director of Marketing Operations at fusepoint and Power Digital Marketing. With a strong background in managing and optimizing client CRMs such as Salesforce and HubSpot, Katherine utilizes workflows, automation, and business intelligence tools to enhance lead qualification and inform marketing strategies. Previous roles include Marketing Operations Manager at VSSL Agency, where responsibilities ranged from email campaign management to landing page optimization. Katherine began her career with internships in digital marketing and accounting, further developing skills in SEO, content creation, and event coordination. Katherine holds a Bachelor's degree in Marketing from the College of Charleston.