Mike Rotz

Mike Rotz is a seasoned professional with extensive experience in product launch, business strategy development, and marketing within the fitness industry. Currently serving as the Director of Product Launch & Business Strategy Development at Power Plate since 2018, Mike has previously held significant roles at Life Fitness, including Sr. Manager of Strategy & Business Development and Sr. Product Manager, leading various global initiatives and managing a large portfolio of fitness accessory products. Mike's marketing expertise was further demonstrated as Director of Marketing for the Americas Commercial division at Life Fitness, where oversight of a marketing team and significant budget allocation drove sales and brand awareness. Additional experience includes roles at SecurityLink and Frankel & Company, complemented by a Bachelor of Arts in Business Administration from Illinois Wesleyan University and a Master of Business Administration in Marketing/Finance from the University of Illinois Chicago.