Rifqi Edrus

Rifqi Edrus is an accomplished marketing professional with extensive experience in digital marketing and strategic consultancy. Currently serving as a Consultant at Bisa Tumbuh and Head of Marketing & Performance at Power Commerce Asia since 2022, Rifqi has successfully led digital marketing teams and achieved notable results, including a 12X return on ad spend (ROAS) in just six months. Additional roles include being an Executive Committee Member at the Indonesian Chamber of Commerce and Industry (KADIN) and a Mentor at FasterCapital. Previously, Rifqi co-founded Goorita, where a focus on optimizing online sales performance was achieved, including maintaining high conversion rates on e-commerce platforms. Other significant positions include consulting for L'Oréal and Meiro, and leading digital strategies for SOUL Electronics and Indosat Ooredoo. Rifqi holds a Bachelor's degree in French from the University of Indonesia.