Greg Robertson

Greg Robertson has over 30 years of experience in the advertising, branding, and digital marketing industry. Greg started their career at Bomstein Agency, where they worked as a Senior Copywriter, Associate Creative Director, and Broadcast Producer from 1987 to 1990. Greg then joined Young & Rubicam as a Senior Copywriter from 1990 to 1991, followed by a short stint at Publicis as an Associate Creative Director and Copywriter.

In 1991, Robertson joined Ryan Partnership as a Creative Director, leading a 10-person creative team and working on advertising, direct mail, and consumer promotions for various clients until 1995. During this time, they worked with brands such as Pepsi, Mott's, Michelin/BFGoodrich, Payless Shoes, Virgin, Evian, Dannon, Gentleman Jack, Glenmorangie, Wisk, American Dairy Association, ADT, and others.

In 1995, Robertson worked as a Web Site Concept+Copy developer at Digitas North America, where they contributed to award-winning websites for AT&T Olympic Games and John Hancock, as well as JCPenney and AboutWork.

From 1995 to 1997, Robertson served as a Creative Consultant at MRM, providing concepts, copywriting, and creative supervision for web, TV, and direct response advertising agencies. Greg also managed photo shoots and video production.

Robertson then worked at Blue Cross Blue Shield of Massachusetts as a Senior Advertising & Brand Advisor from 1997 to 1999. Greg developed creative and strategic marketing campaigns to contemporize the health insurance brand and managed their internal agency for a broad range of marketing materials.

In 2000, Robertson joined R+D Advertising as a Creative Director and Brand Advisor, where they led and managed the agency's creative department, winning numerous national and local creative awards. Greg worked with clients such as Gorton's Seafood, Forrester Research, Rochester Electronics, Giga Information Group, Delphi Technologies, Court Square, and others.

Starting in 2003, Robertson worked at PARTNERS+Simons as a Creative Partner and Brand Consultant, serving as a client representative for their previous company, PowerFlite Communications, LLC.

Since 1995, Robertson has worked at PowerFlite Communications, LLC, where they currently hold the role of Chief Creative Officer, Storyteller, and Brander. Greg has been responsible for advertising, branding, and digital marketing services, including brand positioning, identity development, SEO copywriting, creative advertising (print, digital, radio, TV, outdoor, transit), web design, information design, content marketing, direct mail campaigns, and collateral materials.

Greg Robertson attended Purdue University from 1978 to 1983, where they earned a Bachelor's degree in PR & Communications. In 1986, they obtained certification as an American Mensa Member from the American Mensa institution.