Ken Romanzi

Operating Advisor at PowerPlant Partners

Ken Romanzi is a seasoned packaged food and beverage industry executive with 40 years of marketing, sales, operations and general management experience across numerous global brands and entrepreneurial ventures. Ken has a track record of delivering breakthrough results by building brands through superior marketing and innovation and driving synergistic acquisitions across many businesses and go-to-market systems.

Most recently, Ken was President, CEO and Director of B&G Foods (NYSE: BGS), a $2 billion public food company of over 50 iconic food brands.  During his tenure at B&G, company sales and earnings increased +25% and +35% respectively. Ken led the acquisition of 3 businesses during his tenure as well as navigating the Covid-19 pandemic, making B&G the fastest growing major food company for the year.

Ken began his career in marketing at Frito-Lay (PepsiCo) where he worked on iconic brands such as Doritos, Cheetos and Ruffles and pioneered the concept of regional/customer marketing.  He subsequently held senior marketing and sales roles at Cadbury Schweppes and Nabisco, and served as CEO of Balduccis.com, a gourmet food, direct-to-consumer business, and CEO of The Ultimate Juice Company, where he was the prime force behind the national expansion of Naked Juice.  From 2004-2015, he was COO of Ocean Spray Cranberries, where he led a major turnaround of the company, increasing sales nearly 50% (+$700 million) and doubling profits for this 700-member, cranberry farmer cooperative.  Following Ocean Spray, Ken served as President of Fresh Foods at WhiteWave, where he led Earthbound Farm Organics, the largest organic salad producer in the US.

Ken is a graduate of Babson College with a bachelor of science in finance and accounting and is a member of its Board of Trustees where he chairs the governance committee.  Ken and his wife live in Colorado where they enjoy numerous outdoor activities including platform tennis, tennis, golf, hiking and skiing.


Org chart

Timeline

  • Operating Advisor

    Current role