Simon Petar

Simon Petar is an experienced communications and public affairs professional currently serving as Director of Public Affairs at Sodali & Co since May 2022. Simon has held several significant roles, including Trustee at the Alan Senitt Memorial Trust since September 2013 and External Trustee at Hertfordshire Students’ Union until July 2022. Simon's previous experience includes Business Director at Cascade Communications, Associate Director at iNHouse Communications, and Corporate Affairs Manager at Tesco PLC, where media representation and communication strategy were key responsibilities. Simon began the career in strategic communications at firms such as Gardant Communications, Burson-Marsteller, and Weber Shandwick, advising clients across various sectors, including high-profile organizations and local government entities.