Chris Massey

Director - Performance Marketing at GEHA Health

Chris Massey has a diverse range of work experience in the marketing and advertising industry. Chris is currently serving as the Director of Performance Marketing at GEHA Health, where they are responsible for implementing processes, technology, and strategic leadership to drive growth and engage with members and prospects. Prior to this, Chris worked as the Director of Performance Marketing at Rebuilt, overseeing inbound lead generation activities and creating marketing data infrastructure. Chris also held positions at GuideWell Connect, where they served as a Senior Manager of Digital Marketing and later as a Marketing Manager, managing various digital marketing activities and executing large-scale marketing campaigns for healthcare clients. Before that, Chris was the Director of Digital Marketing at Media Mix Marketing, where they provided strategic guidance for marketing campaigns across multiple clients and industries. Chris also has experience as an Internet Marketing Consultant at CMass eConsulting, providing marketing consulting services to businesses and performing various tasks such as media buying, SEO, website development, and analytics reporting. Chris began their career as a Digital Field Account Manager at 22squared and later as an Account Executive and Assistant AE at Merkley + Partners. Overall, Chris Massey has a strong background in digital marketing, performance marketing, and strategic leadership.

Chris Massey attended the University of Florida from 1998 to 2002, where they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing.

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