Bruce Reed

Chief Financial Officer (CFO) at PracticeLink

Bruce Reed has a diverse work experience spanning many industries. Bruce began their career as the Director of Collections at Filene's, where they successfully saved $7.5 million in bad debt expense. Bruce then moved on to May Company, where they held multiple roles, including Director of Corporate Credit and Director. During their time at May Company, they managed accounts receivable performance, implemented profit-improving plans, and reduced bad debt.

Bruce later joined Macy's as a Managing Director, overseeing operations for several years. Bruce then worked as a Financial Management Consultant, where they developed a purchasing model for a non-profit holiday campaign, leading to a 25% improvement in average spend and increased donations.

Bruce also has experience in the education sector, serving as a Faculty member at St. Louis Community College, teaching accounting courses. Bruce also worked as a Fiscal Volunteer at United Way, evaluating agency compliance with quality standards.

In the healthcare sector, Bruce worked at Express Scripts, initially as a Physician Contact in the Member Choice Center and later as a Senior Manager in Business Analysis and Planning. During their tenure, they expanded and led a team of financial analysts, with several members advancing to senior roles.

More recently, Bruce held leadership positions in finance at MountainPlex Properties and PracticeLink. As the Chief Financial Officer at PracticeLink, they established the CFO role and oversaw financial and accounting functions. Bruce championed the transition to long-range financial planning, increased earnings by 6%, and implemented a new corporate performance management system resulting in significant expense savings.

Overall, Bruce has demonstrated expertise in financial management, strategic planning, leadership development, and process improvement throughout their career.

Bruce Reed earned a Bachelor of Science degree in Business Administration from Washington and Lee University, although the specific start and end years are not provided. Bruce later obtained a Master's degree in Accounting from Fontbonne University, again without specifying the start and end years. In terms of additional certifications, Bruce obtained the Certified Public Accountant (CPA) certification from the State of Missouri in September 2009. Bruce also pursued various professional development courses and obtained certifications such as DevOps Foundations, Tableau Essential Training, Excel: Advanced Formulas and Functions, Creating Interactive Tableau Dashboards, Financial Modeling & Valuation Analyst from the Corporate Finance Institute (CFI), Podcasting: Business and Law, and Learning Salesforce. Each of these certifications was obtained in different months and years, as specified in the provided information.

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