Jess Collen is a seasoned legal professional with extensive experience in brand protection, trademarks, and business consulting. Currently serving as a Brand and Creative Content Lawyer and Advisor at Practus, LLP since November 2025, Collen has also been a Principal at Ounce Health LLC since February 2019, where focus is on health marketing consultancy. Additionally, Collen is a Consultant with Namevet Consulting, leveraging 30 years of expertise on managing trademark rights and product design for trademark owners. As a contributor to Forbes.com since 2012, insights on trademarks, branding, and intellectual property are shared weekly. Involvement with the United States Department of Commerce District Export Council as a member since 2011 highlights a commitment to supporting New York companies in international markets. Previous roles include Partner at Rothwell Figg IP Professionals, Co-Founder of Cognate, and Co-Founder/CEO of Life Project for Action. Educational qualifications include a BA from Boston College and a Juris Doctor from Western New England University.
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