Praesidium
Antonella Linciano is an experienced professional in marketing and omnichannel strategy, currently serving as OmniShopper Director and Head of Omnichannel Strategy at OmniShopper & Co. since January 2018. With a long-standing tenure at Praesidium SpA beginning in September 2002, Antonella has developed and implemented comprehensive marketing and communication strategies with a focus on omnichannel approaches and driving store conversions. Prior experience includes a role as a Marketing & Communication Specialist at Promotions Italia, along with earlier positions such as a marketing assistant. Antonella holds a degree in Scienze della comunicazione, Marketing and Communication from Università degli Studi di Salerno, completed from 1995 to 2000.
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Praesidium
At the heart of the relationship between brand, consumer and retail. We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time. We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention. We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.