Praesidium
Enrico Babucci currently serves as Chief Strategy Officer at OmniShopper since January 2017, while also holding the position of Executive Chairman at Praesidium since January 1998. Additionally, Enrico Babucci is a Partner at E Fundamentals, a role held since September 2016. With extensive experience in strategic leadership and corporate governance, Enrico Babucci contributes significantly to various organizations in the retail and e-commerce sectors.
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Praesidium
At the heart of the relationship between brand, consumer and retail. We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time. We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention. We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.