Praesidium
Giorgio Vanolo is an accomplished creative director with a diverse portfolio spanning various industries. Currently serving as the Direttore creativo for Integer Italy since 2013, Giorgio focuses on the ideation, development, and operational coordination of events, as well as the design of retail spaces and POP materials. Simultaneously, Giorgio leads design efforts at Personal Time Promotion, overseeing a corporate rebranding initiative, and acts as a creative director at Target Italia, TBWA\Worldwide, and Praesidium, specializing in marketing campaigns and retail space design. Additionally, Giorgio holds the position of Art Director at RB, contributing to the Scholl pharma footwear brand, and works as a creative consultant with Architech. With a foundation in interior design from Politecnico di Milano, Giorgio has demonstrated expertise in event design and 3D graphics development, further enriching the creative landscape across multiple roles.
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Praesidium
At the heart of the relationship between brand, consumer and retail. We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time. We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention. We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.