Clarke Smith

Clarke Smith is a seasoned product management consultant and instructor with extensive experience in improving product management and marketing organizations across various technology companies since joining Pragmatic Institute in August 2019. Previously, as President of Family Features, Clarke restructured the company's product line, resulting in an 11% revenue increase. At BrandMuscle, Clarke served as Chief Strategy Officer, overseeing go-to-market strategies and successful integrations, and also held leadership roles in local marketing execution. Clarke's career includes significant positions at Hallmark Cards, where innovations in greeting card programs and e-commerce platforms were launched, and at Harte-Hanks, Inc., where integrated CRM solutions were developed for major retail accounts. Clarke holds a Bachelor of Science degree in Advertising from The University of Kansas.