Viktor Prochazka

Viktor Prochazka is an experienced marketing professional currently serving as the Group Head of Marketing Strategy and Brand Experience at Pražská energetika, a.s. since August 2019, overseeing strategies and campaigns for various brands including PRE, Yello, and Enkidoo. With a background that includes roles such as Head of Strategic Marketing and Head of Marketing and PR for Yello CZ, Viktor has developed expertise in brand strategy, decentralized marketing coordination, and communication strategies for both B2C and B2B markets. Prior experience includes positions at Prazska energetika, where Viktor managed sales marketing and trade marketing initiatives, along with project management roles at HUDYsport and SPOON post-production. Viktor Prochazka holds a Bachelor of Arts in Psychology, Sociology, and Human Resources from Charles University.