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seher sikandar

associate strategy director at PREACHER

Seher Sikandar has a diverse work experience spanning multiple industries and roles. They currently work as an Associate Strategy Director at PREACHER since September 2022. Previously, from 2008 to the present, they worked at Seher (formerly Rehes Creative) as a multidisciplinary creative. In this role, they advised clients on visual, editorial, and copy strategies, consulted on brand identity and objectives, and conceptualized and designed projects for various clients such as Red Bull, Grayline, Adidas, RushCard, and WayBetter. They also authored copy, articles, newsletters, and essays for brands like Bevel, Clubhouse, Tonic CBD, and Kripalu. In addition, they facilitated community experiences, developed custom photobooths, and documented experiential programs.

Prior to that, Seher Sikandar co-owned and worked as a photographer at Lightworks! from December 2010 to December 2020. They also worked as a Web Editor at Giant Step Marketing from June 2011 to June 2014, and as a Freelance Music Photographer and Writer at NBCUniversal, Inc. from November 2008 to April 2011. They have experience in marketing and analytics roles as well, having worked as a Marketing Applications Analyst at Williams-Sonoma, Inc. from August 2006 to September 2010, as a Higher Education Intern at Zinio Systems in June 2005, as a Marketing Analyst-Intern at HomeGain in June 2004, and as a Marketing Analyst at RDSI Corporation from August 2002 to August 2003. They also gained experience as a Data Solutions Intern at Yahoo! in June 2002.

Seher Sikandar's education history includes attending The Wharton School, where they pursued a Bachelor of Science degree in Economics with a concentration in Marketing. Additionally, they also attended the University of Pennsylvania, although specific details about their degree and field of study at this institution are not provided.

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  • associate strategy director

    September, 2022 - present