Predactiv
Lauren Houlne (Aguirre) serves as an Account Director at ShareThis, now Predactiv, since June 2019, where responsibilities include leveraging global behavioral data to enhance connections between marketers and consumers. Prior experience includes roles as Senior Account Executive and Account Executive at ShareThis, as well as an Account Executive position at AdColony, a leading mobile advertising platform. Lauren's early career featured a Senior Digital Media Associate role at Starcom and participation in the Publicis Future Leaders Program. Academic credentials were earned from the University of Illinois Urbana-Champaign, including a Bachelor's degree in Advertising and a study abroad program focused on Place Branding in London and Paris.
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Predactiv
Predactiv is a next-generation, AI-powered data technology company that enables clients to unlock the full potential of data. Predactiv’s innovative technology integrates proprietary data with any data source, providing the AI processing and engineering prowess to yield advanced learnings that can be seamlessly activated across the digital ecosystem.