Xinxin Zhang

Xinxin Zhang currently serves as the Asia Pacific Regional Director at Preferred by Nature, a position held since October 2018, focusing on regional representation, partnership development, and market strategy implementation. Previously, Xinxin Zhang was the East Asia Regional Director for Preferred by Nature, managing the China office. Prior experience includes serving as the China Country Representative for Rainforest Alliance from October 2013 to February 2024, promoting sustainable practices across various sectors. Earlier roles include Market Transformation Initiative Senior Officer at WWF and Forest Coordinator at IKEA Group, where Xinxin Zhang led impactful forestry and sustainability projects. Xinxin Zhang's educational background includes multiple master's degrees in forest and conservation studies from prestigious institutions such as The University of Göttingen, Bangor University, and Beijing Forestry University.