Alana Bates

Alana Bates is an experienced professional in business intelligence and market research, currently serving as a BI Solutions Consultant at Preferred Strategies since January 2023. Prior to this role, Alana was a Graduate Research Assistant at Pepperdine Graziadio Business School, collaborating on research projects in data analysis and visualization. Alana has also worked as a Market Research Analyst at Inline Electrical Resources, Inc., where responsibilities included market and digital research, competitor analysis, and website optimization. Additionally, Alana gained consulting experience at L.E.K. Consulting, assisting with industry research and report synthesis for notable clients. Alana holds a Master of Science in Business Analytics from Pepperdine Graziadio Business School and a Bachelor of Science in Business Administration from Northeastern University.