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Farah Maulida Firdaus

Founder at Preloved

Farah Maulida Firdaus is a seasoned professional in the design industry with extensive experience in various roles. Currently, Farah serves as the Founder of both Preloved, a marketplace for preloved clothing in Indonesia, and Def Studio, a remote design studio operating across Europe and Asia. Additionally, Farah contributes to Vokal as a Product Designer and holds the position of Head of Product Design at The Growth Agency. Earlier career experiences include a role as a UI UX Designer at Riglobe Enterprise and a Graphic Designer Intern at Syndicate73. Farah holds a degree from BINUS University, completed in 2016.

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Preloved

We are Frizky and Farah, a developer and designer duo who saw a growing popularity in thrifting events in Jakarta. As avid travelers, we also noticed that many other countries have a thriving thrifting community, but this is still lacking in Indonesia. That's why we decided to create a platform where people can buy and sell their used fashion. Not only is buying used clothing a great way to score a unique, one-of-a-kind piece, but it's also great for the environment. Fast fashion is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions – more than all international flights and maritime shipping combined. By buying preloved clothing, you are helping to reduce this environmental impact. Our marketplace is a community-driven platform, where anyone can buy and sell their used clothing with ease. We are committed to providing a user-friendly, secure and safe platform to make sure that you can enjoy the process of online thrifting. We believe that buying and selling preloved clothing is a great way to save money and find unique, one-of-a-kind items, while also helping the environment. We hope you'll join us on our mission to promote thrifting and reduce the environmental impact of fast fashion in Indonesia.


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