Premier Parks
Traci Blank’s first job in the theme park industry was in the Marketing Department at Frontier City. After starting as the Promotions Manager in 1986, she was promoted to Director of Marketing in 1989 leading marketing efforts for both Frontier City and White Water Bay until 1994.
As the company grew, Blanks was tapped to become Premier Parks’ Senior Vice President and Chief Marketing Officer in 1994, a position she held until 2000. In her role as Chief Marketing Officer of Premier Parks, and later Six Flags, she was responsible for overseeing all aspects of sales, marketing and public relations for the company’s 39 parks worldwide.
Ms. Blanks stepped away from her role at Six Flags in 2000 to raise her children. In 2011, with her children nearly grown, she moved back into the industry assuming the role of Premier Parks’ Chief Marketing Officer in 2014.
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Premier Parks
Premier Parks operates theme parks, water parks and multi-use venues throughout the US and Canada. The company’s current portfolio includes 15 properties featuring on-site accommodations, an adventure park and marina, world-class concert facilities, and traditional theme and water park offerings.