Première Advisory Group
Larry Johnson is a seasoned professional in revenue management, currently serving as the Regional Director of Revenue Strategy at Première Advisory Group since April 2024. Prior to this role, Larry held similar positions at Warwick Hotels and Resorts from January 2018 to April 2024, and progressed through various director and management roles in revenue management at notable establishments including The New Yorker Hotel, Sheraton Tribeca, and Trump SoHo. Larry's extensive experience spans over a decade, beginning at The Westin New York at Times Square where initial roles included Revenue Analyst and Front Desk Manager. Larry's educational background includes studies at New Jersey City University and Henry Snyder High School.
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Première Advisory Group
Founded in 2015, Première Advisory Group Inc. (PAG) is an award-winning New York-based corporation specializing in delivering comprehensive Commercial Strategy Oversight support services to hotel operators and management companies. Our mission is to Increase assets profitability, maximize revenue and drive market share across all booking channels. PAG undertakes various hospitality advisory activities worldwide. With a diverse portfolio of clients, PAG aligns its activities and support with a customized approach to address each client’s unique circumstances. Starting with an in-depth assessment, PAG’s experts become an extension of the hotelier’s team identifying gaps in strategy and opportunities for optimization. The end result is consistent and dependable revenue stream, bolstering the hotelier's net income. Our Services: -Commercial Strategy Oversight - Focuses on the overall Revenue, Distribution & Sales Strategy across all booking channels. -Total Customized Revenue Management - Flexible solution combining expertise in Distribution, eCommerce, Sales & Marketing to upgrade hotel revenue performance -Distribution Optimization & Channel Support - A healthy distribution mix provides the foundation for lowering client acquisition cost and raising hotel's bottom line. -eCommerce & Marketing Support - Direct Channel Expert, Harness the potential of your direct booking channel. -Hotel System RFP Implementation - Integration Support Experts for PMS, CRS, CRM & RMS Implementation, Supervision, & Product Management. -GDS Audit - Revenue Generating Insights & Actions. Benefits of Working with Première Advisory Group (PAG): / Save Time & Money / Market Knowledge / Drive Revenue / Technology & Systems / Flexible & Adaptable PAG is an Extension of Your Team - Think of us as part of your internal family. We never compete with your existing team, we complete them! Lean on us for your Hotel Needs.