Première Vision
Marlène BONNEVIALLE is a marketing and digital commerce professional currently serving as Responsable Marketing Digital et E-commerce at Première Vision since September 2019. In this role, Marlène has developed and implemented the digital strategy for both physical and hybrid events, as well as the BtoB e-commerce site, focusing on traffic generation and customer loyalty through various digital channels. Previous experience includes roles as Digital Manager at WAOUP, where Marlène guided digital strategy for startups, and Responsable CRM Multicanal at Fnac, optimizing customer journeys across multiple platforms. Additional positions at Pixmania and Groupe Casino involved enhancing customer knowledge and loyalty programs, demonstrating a strong background in CRM and digital project management. Marlène holds a Master 2 in Marketing et Communication des Services from IAE Lyon 3 and has completed several other educational programs in communication and marketing.
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Première Vision
THE GLOBAL EVENTS FOR FASHION PROFESSIONALS For over 40 years, Première Vision has been the source of inspiration and creation. Nourish, inspire, decipher trends for fashion professionals. We are a creator of encounters and business opportunities, historically via our shows, for all the players in the industry – designers, stylists, managers… – who come here to create and design their future collections.