Marlène Bonnevialle

Marlène BONNEVIALLE is a marketing and digital commerce professional currently serving as Responsable Marketing Digital et E-commerce at Première Vision since September 2019. In this role, Marlène has developed and implemented the digital strategy for both physical and hybrid events, as well as the BtoB e-commerce site, focusing on traffic generation and customer loyalty through various digital channels. Previous experience includes roles as Digital Manager at WAOUP, where Marlène guided digital strategy for startups, and Responsable CRM Multicanal at Fnac, optimizing customer journeys across multiple platforms. Additional positions at Pixmania and Groupe Casino involved enhancing customer knowledge and loyalty programs, demonstrating a strong background in CRM and digital project management. Marlène holds a Master 2 in Marketing et Communication des Services from IAE Lyon 3 and has completed several other educational programs in communication and marketing.