Alfredo Troncoso

Alfredo Troncoso is an accomplished professional with extensive experience in the analytics and marketing sectors. Currently serving as Principal Lead for Retail Measurement at Premise since June 2024, Troncoso previously held the position of Vice President for Global Brand & Marketing at Kantar from February 2018 to July 2024. Prior to that, a significant tenure at The Nielsen Company from October 2006 to June 2017 included roles such as Vice President Global Analytic Leader, where responsibility encompassed driving the global analytics agenda for a leading beverage company, and Vice President Professional Services, managing a $5MM+ business for ConAgra. Troncoso also served as VP Kraft Analytics Americas, overseeing a multi-million-dollar analytics business and a team of over 40 associates. Academic qualifications include dual master's degrees in Econometrics and Advanced Econometrics from Instituto Tecnológico Autónomo de México.