Michael Wagner

We are your partner for strategic advice and the development of premium coffee solutions. Based on profound business analyses and our expertise in category management and project management, we implement individual concepts successfully, profitably, and sustainably for your business in your markets. Well-known coffee brands as well as high quality private label coffees, state-of-the-art coffee machines and first-class service supported by data intelligence are essential components for your success. Our services & your benefits: We create added value for your business throughout the whole value chain supported by our collaboration with well-known manufacturers in the industry. We constantly benchmark the industry and competition by utilizing data insights. This ensures that we successfully implement a superior coffee concept for your business in your market segment. Our category management expertise supports this process. How do we achieve efficient business models? With business cases analytics, we create a benchmark to simulate different coffee solutions for our customers and identify financial advantages compared to the competitive environment. Which target group are we addressing? Our target group includes customers who have a global presence with 50+ coffee machines per country in convenience retail, at petrol stations, in bakeries, and in offices and businesses. What are we doing differently? We drive in our concept’s growth and a healthy P&L set-up. Quality from selected partners is key. Sustainability and certifications are key differentiator and are considered in every concept. It doesn't matter whether it is about packaging material, CO2-neutral production or optimization of supply chains and transport routes, as well as sustainable cultivation. We take care of it. Which strategy suits you? We keep an eye on trends and derive a competitive and profitable beverage portfolio for you. We look forward to meeting you! Please contact us at: info@pcg.ag