Tobias Ballon

Tobias Ballon is an accomplished entrepreneur and media expert with extensive experience in the homeshopping and media production industries. As the Founder and Managing Partner of Premium Shopping AG since March 2017, Tobias has developed one of Switzerland's leading homeshopping enterprises. In addition, Tobias co-founded MediaLoft Studios in May 2021 and has directed multiple livestream projects for various companies since 2010. As the Founder and CEO of Swisstainment AG since January 2021, Tobias continues to innovate in the media sector. Previous roles include serving as a media consultant for BodyChange / Social Media Interactive GmbH and working as a director for Euvia Travel GmbH/sonnenklar.TV. Tobias also has a production background with notable companies including SPORT1 GmbH, HSE Home Shopping Europe GmbH, and 1-2-3.tv GmbH, complemented by campaigns developed in collaboration with governmental bodies, showcasing a strong track record in both traditional and digital media.