Premonio
Martin Doettling is a seasoned marketing and strategic advisor with extensive experience in driving growth and transformation in various technology companies. Currently serving as the Strategic GTM Advisor at Premonio, Martin focuses on leveraging data and AI for B2B revenue certainty. Previously, as Chief Marketing Officer at LinkLive, Martin successfully executed a brand refresh and established the company as a leader in the customer engagement platform segment. Martin's leadership at Zendesk included launching an analytics platform that surpassed revenue and adoption targets. As CMO at Swrve, Martin led a significant business transformation, while at Webtrends, Martin's initiatives resulted in renewed growth and an acquisition by Oracle. Experience at IBM involved leading a successful transition to a marketing cloud platform, contributing to its acquisition of Coremetrics. Martin's foundational career began at CollabNet VersionOne, establishing it as a pioneer in SaaS DevOps. Martin holds advanced degrees from the University of Michigan and Michigan State University and a Bachelor of Arts from the University of Freiburg.
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Premonio
Premonio's "GOALS" system is the market-first growth planning and delivery solution for C-level B2B startup leaders. On the planning side we apply patent-pending “indirect, feed-forward multivariable adaptive control” algorithms to more accurately quantify revenue growth - without the need for prior data. On the delivery side we then use the system to more predictively deliver pipeline, optimize budgets, and create clear, quantified KPIs for sales, marketing and CS. We then translate growth plans into closeable B2B pipeline, help align the organization around common goals and metrics, making it more data-driven and self-correcting, and translate all of that into intuitive slides and shareable graphics.