Verónica Guzmán

Verónica Guzmán is a seasoned Social Media and Paid Media Specialist at Prensa Ibérica since May 2022, focusing on developing Paid Social strategies and optimizing Branded Content campaigns. With extensive experience in various roles, Verónica has served as a Campaign Manager at GroupM and a Senior Campaign Manager at Publicis Groupe, specializing in Paid Social consultancy. Verónica's background includes positions such as Product Manager Assistant at UNIR Universidad Internacional de La Rioja, Digital Marketing Specialist at Tecknosfera, and Social Media Manager at Relevant Traffic, demonstrating a robust skill set in social media strategy, analytics, and digital marketing. Additionally, Verónica has taught social media and digital marketing courses at multiple institutions, contributing to educational development in the field. Verónica holds a Bachelor of Arts in Media & Communication from Universidad Complutense de Madrid and multiple advanced degrees in communication and media.