Preoptima
Raheela Khan-FitzGerald is the Head of Business Development & Partnerships at Preoptima, leading the growth of the Planning Application Carbon Evaluation and Reduction (PACER) tool across London and the UK since March 2025. Previously, Raheela was an Architect and Whole Life Carbon & Sustainability Designer at Hawkins\Brown from August 2018 to January 2024, contributing to multiple sustainability projects and the development of the Hawkins\Brown Emission Reduction Toolkit (H\B:ERT). Raheela has also worked as an Architectural Assistant in various firms, including Thread Architects and Hawkins\Brown, and served as a tour guide for the Glasgow School of Art Mackintosh Building. Educational qualifications include a Diploma in Architecture from The Glasgow School of Art, a Postgraduate Diploma in Architecture from the University of Westminster, and a Bachelor of Architecture from ETSAM, among others.
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Preoptima
Preoptima is the world's first early-stage decarbonisation software provider that integrates real-time whole life carbon assessments (WLCAs) and seamless carbon optioneering into conceptual building design. Our flagship tool, Preoptima CONCEPT, has garnered the trust of industry giants and small firms alike for its ability to empower users to accurately perform conceptual design options appraisals and make critical carbon-informed decisions earlier, faster, and smarter. Using sophisticated AI algorithms and generative design, Preoptima CONCEPT offers a unique, iterative approach to designing low-carbon buildings. No more steep learning curves or tedious data input; with Preoptima’s algorithm you can dive straight into data-driven design choices, optioneer quickly, and pivot efficiently. Born from over a decade of academic research, Preoptima makes accurate carbon assessments accessible to all building stakeholders - transforming how the industry approaches sustainable building design. See our website for more. We have representatives in the UK, US, EU and APAC regions.