Floriane Abdalla

Floriane Abdalla is an experienced CRM professional with a strong background in supply chain management and B2B strategies, currently serving as CRM Lead at Preply since September 2020. Previously, Floriane held the position of CRM & Partnership Manager at Popcarte by Declicmedia, where responsibilities included building CRM databases, optimizing strategies, and managing partnerships. Experience also encompasses roles at Zalando SE as CRM Manager for the Benelux region, AUTO1 Group as Online Marketing Manager, and various online marketing and HR positions across other organizations. Floriane possesses a Master’s degree in Human Resource Management from IAE Paris-Est and a Master’s degree from EDHEC Business School, complemented by international experience in intercultural management from The Hague University of Applied Sciences.