PRETTYBIRD
Jeffrey Petro is an experienced camera utility and production assistant, currently working with NBC Sports and ESPN since 2022, and with Pac-12 Networks since 2017. In addition to roles at various companies, Jeffrey has contributed as a production assistant at Damon Productions, PRETTYBIRD, Lyrical Lemonade Summer Smash Festival, MING Entertainment Group LLC, and Somesuch, gaining valuable experience on set for commercials and live events. Jeffrey also holds a position as a truck driver for London Alley Entertainment and has interned as a production assistant at BLANK SQUARE PRODUCTIONS, INC. Jeffrey completed studies at Oregon State University between 2015 and 2018.
PRETTYBIRD
Founded in 2008, PRETTYBIRD is a hybrid production company bringing an elevated, yet holistic approach to content creation. By embracing a diverse community of “creators,” PRETTYBIRD produces innovative work, spanning integrated advertising campaigns, branded entertainment, music content, film/TV and experiential. With offices in Los Angeles and London, PRETTYBIRD has quickly gained recognition as a leader in entertainment having earned numerous accolades and awards, including two Emmys, three GRAMMYs, and numerous Cannes Lions, Clios, AICP Awards and D&AD pencils. In 2015, PRETTYBIRD was named “Production Company of the Year” by Creativity. The announcement celebrated the company as having “tackled the surliest, most head-scratching production terrain while finessing more traditional, established content forms.” PRETTYBIRD has worked with high-profile brands such as Nike, Adidas, Apple, Samsung, Beats, Coca-Cola, Gap, BMW, Facebook and Intel to deliver cutting-edge content. PRETTYBIRD’s music content division has continually set new industry standards, producing acclaimed music videos for the world’s biggest artists across all genres including Beyoncé, Jack White, Jay Z, Coldplay, Rihanna, Pharrell and Bjork, to name a few. The company is also heavily rooted in the documentary world and has partnered with UK’s premiere documentary filmmaking company Passion Pictures to co-produce several films including the Emmy Award-winning Manhunt, along with Academy Award-shortlisted work.