Deanna Bershad

Deanna Bershad has over 16 years of experience in the marketing field. Deanna began their career in 2004 as a Marketing Manager for Ripken Baseball. Deanna then moved on to AEG Live in 2006 as a Marketing Manager. In 2007, they became a Senior Marketing Manager for Traffic Marketplace. In 2010, they joined eHarmony.com as a Senior Digital Acquisition Manager. From 2011 to 2014, they were a Senior Director, Digital Acquisition at Guthy-Renker, where they oversaw strategy, planning and execution of over $40MM annually across multiple online acquisition channels. In 2015, they became the Head of Growth at Walker and Company brands (BEVEL), where they built and managed an eCommerce channel P&L. From 2016 to 2018, they were the Senior Director, User Acquisition at The Honest Company, where they oversaw acquisition marketing strategies and tactics across all digital/offline channels. In 2018, they became the VP, Acquisition at Aspiration.com. Most recently, they joined PrettyLitter as the Vice President Marketing in 2020.

Deanna Bershad attended the University of California, Berkeley, where they earned a Bachelor's Degree in Plant Biochemistry and a Neuroscience degree in Neuroscience.