Tolu O.

Tolu O. has a wealth of work experience in a variety of industries. In 2021, Tolu O. became the Growth Marketing Manager at PrettyLitter, which was acquired by Mars Petcare. In this role, they were part of a four person team focused on the growth of DTC customers. Tolu O. leveraged a variety of channels to support offline and subscription growth including TV, CTV, Email, Programmatic, and Affiliate. Prior to this, Tolu O. was the Senior Manager of Growth Marketing at quip, a DTC oral care company, from 2019-2021. During this time, Tolu O. drove strategy in Paid channels, Search, Programmatic, Native, and Affiliate, helping scale growth and drive approx. 2x revenue growth Y-o-Y in e-commerce sales and subscriptions. In 2018, Tolu O. was a Consultant at Owodunni Marketing Services. From 2016-2018, Tolu O. was the Programmatic Display and Video Strategy at Interpublic Group (IPG). At IPG, Tolu O. was the day to day Programmatic lead on key client relationships and decision makers representing 30+ Programmatic Media campaigns. From 2013-2016, Tolu O. was the Senior Manager of Programmatic Display and Video at Accuen. In this role, Tolu O. ran multi-million-dollar display and social campaigns for Luxottica brands Lens Crafters and Pearle vision. In 2012, Tolu O. was the Co-Founder of a 501(c)(3) Non Profit organization called Young African MBAs. That same year, Tolu O. also worked at General Motors in the Office of the Treasurer and at Sony Music Entertainment as an MBA Project, Digital Strategy. Lastly, in 2012, Tolu O. worked at IROKO Partners Limited as a Strategy focusing on web-based subscription models and at Nomura International as an Emerging Markets Trading.

Tolu O. holds a Master of Business Administration from The Wharton School and a Bachelor of Science in Electrical and Electronics Engineering from The Johns Hopkins University. Additionally, Tolu O. obtained a TubeMogul Academy BRONZE Certification in August 2015.