Travis Garcia

Travis Garcia has held a variety of roles in the digital product and tech industry since 2009. Travis began their career at ON24, Inc. as an Online Marketing Manager in 2008. Travis then moved to SmartSound Software Inc. as a Digital Sales/Marketing Manager in 2009. That same year, they took on the role of eCommerce Manager at Guthy-Renker. In 2011, they became an eCommerce Client Manager at Conversion Systems. From 2012-2013, they were a Project Manager at Lunchbox, and then a Sr. Producer at HYFN from 2013-2014. In 2014, they became a Client & Business Development Manager at Zobrist Consulting Group, Inc., and a Senior Product Manager at Smart Merchandiser. In 2019, they were a Senior Product Manager at The Honest Company, and is currently a Senior Director of Product Management at PrettyLitter. In this role, they are responsible for managing the PrettyLitter Digital Product and tech team, Conversion Rate Optimization efforts, Instapage implementation, Landing Page testing, evaluation and implementation of new payment methods, SEO and organic traffic improvements, UX and Website redesign, OMS and fulfillment software evaluations, Lead capture, blog strategy, Direct Response marketing best practices, Ratings and Review Optimization, Shopify Plus optimization, Immersive QA of website across devices and browsers, Pixel optimization and review, Google Tag Manager (GTM) optimization, ReCharge subscription management optimization, Canada sales support and site evaluation, and ADA planning.

Travis Garcia obtained a Bachelor of Arts degree in Political Science and Legal Studies from the University of California, Berkeley in 2008. Travis also holds a certification in Instagram for Business from Blueprint.