Charlotte Paffe

Charlotte Paffe has a diverse work experience spanning multiple industries. Charlotte is currently the Senior Director of Ecommerce and Digital Product at Andie since 2023. Prior to that, they held various positions at AMOREPACIFIC from 2017 to 2022, including Digital & Ecommerce Director and Senior Manager of Ecommerce, Team Leader at innisfree. During their tenure at AMOREPACIFIC, they led a team of 14 across Ecommerce, Growth & Performance Marketing, CRM & CX, and Digital Product Management. Charlotte was responsible for designing and implementing a new organization structure, recruiting and onboarding the team, and developing and implementing digital-innovation roadmaps for each brand. Charlotte'sefforts resulted in significant improvements in conversion rates and average order value. Before joining AMOREPACIFIC, Charlotte worked as an Ecommerce & Digital Operations Manager and Ecommerce Coordinator at Edie Parker from 2014 to 2017. Charlotte also gained experience as a consultant at WGSN and Editorialist in 2013. Charlotte started their career at Prada Group in 2013 as Miu Miu PR. Charlotte also has experience in the jewelry industry, working at Silverstone Jewellery as a Growth Specialist, District Manager, Assistant Manager, and Sales Associate from 2005 to 2012. Overall, Charlotte Paffe has demonstrated expertise in driving digital transformation, leading teams, and improving ecommerce performance.

Charlotte Paffe attended the Parsons School of Design - The New School from 2012 to 2013, where they pursued a master's degree in Fashion Marketing. However, the specific degree they obtained is not mentioned. Prior to their time at Parsons, Charlotte obtained a bachelor's degree in Social and Cultural Anthropology from the University of Calgary. No information is provided regarding the start and end years of their undergraduate education.