Naeema Cassimjee

Naeema Cassimjee is a seasoned marketing professional currently serving as Brand Marketing Manager at Pri-Med since January 2023. In this role, Naeema focuses on enhancing user growth through strategic top-of-funnel marketing efforts that emphasize brand awareness and storytelling. Prior to joining Pri-Med, Naeema accumulated over 13 years of experience at TFG (The Foschini Group), holding various roles including Senior Omnichannel Marketing Manager and Omnichannel Brand Lead for brands such as American Swiss, Sterns, and Galaxy. Naeema began the career as a Junior Visual Marketing Coordinator and progressed to positions such as Senior Visual Marketing Coordinator and Brand Manager. Naeema holds a Business Science degree with Honours in Marketing from the University of Cape Town, completed in 2008.