Alexandra Thedeby

Alexandra Thedeby is an accomplished product management professional with extensive experience in leading product development and management across various sectors. Currently serving as the Product Manager for Software and Solutions at Pricer since May 2025, Alexandra focuses on shaping the digital product portfolio for B2B retail customers. Prior to this role, Alexandra held several key positions at RCO Security, including Chief Product Officer, where responsibilities included overseeing a diverse range of security system solutions. Previous experience includes roles at Knowit as a Management Consultant, at Husqvarna Group as a Global Product Manager, and various product management positions at Bosch Thermotechnik GmbH and Bosch Rexroth. Alexandra holds a degree in Environmental Engineering from The Faculty of Engineering at Lund University and has participated in postgraduate studies at the University of Sydney.