Alejandra Morales Henao

Alejandra Morales Henao currently serves as Sr. Manager Corporate Communications at PriceSmart, overseeing internal communications for over 11,000 employees across 13 countries, managing regional PR, and developing strategies for the PriceSmart Foundation. Previous experience includes serving as Gerente Mercadeo at Credicorp Capital, leading marketing strategies to enhance brand awareness and client loyalty, and co-founding Nails Office, a spa focused on hand and foot care. Other roles held include Service and Loyalty Director at Centro Comercial Santafé, Channel Marketing Manager at Samsung Electronics, and Coordinadora Medios ATL-Marketing at AviancaTACA Limited. Alejandra holds an MBA from EADA Business School, a diploma in International Business and Finance from Tilburg University, and a Bachelor's degree in Business Administration from CESA, with recent training in crisis management from Universidad Adolfo Ibáñez.