Cuauhtémoc Serna Haas is a seasoned professional in the field of manufacturing and sales, currently serving as Regional Sales in Mexico for Prima Power since July 2021. With a diverse background, Cuauhtémoc has held various roles including Sr. Negotiator and Brand Developer, Manufacturing Consultant, and Sales Manager, emphasizing digital management and automation in manufacturing processes. Previous experience includes significant positions at Lantek, Mate Precision Tooling, and Dismametalmecánica, where Cuauhtémoc focused on improving sheet metal processes and enhancing tool performance. Cuauhtémoc holds a Licenciatura in Industrial Design from UAM Universidad Autónoma Metropolitana and is pursuing a Master’s degree in International Relations at ENEB.