Prima Power
Cuauhtémoc Serna Haas is a seasoned professional in the field of manufacturing and sales, currently serving as Regional Sales in Mexico for Prima Power since July 2021. With a diverse background, Cuauhtémoc has held various roles including Sr. Negotiator and Brand Developer, Manufacturing Consultant, and Sales Manager, emphasizing digital management and automation in manufacturing processes. Previous experience includes significant positions at Lantek, Mate Precision Tooling, and Dismametalmecánica, where Cuauhtémoc focused on improving sheet metal processes and enhancing tool performance. Cuauhtémoc holds a Licenciatura in Industrial Design from UAM Universidad Autónoma Metropolitana and is pursuing a Master’s degree in International Relations at ENEB.
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Prima Power
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DYNAMIC SOLUTIONS TO LEVEL UP YOUR PRODUCTION PROCESS Prima Power provides businesses of all sizes with targeted dynamic technologies that enhance profitability in sheet metal working. We create integrated automated solutions designed to meet our customers’ challenges, and open to their future growth. We offer high-performance machines that deliver flexible and precise execution. At Prima Power, value lies in the focus on customers. We build our offer on a full range of modular solutions, using our distinctive customer-centered approach and longstanding knowledge in engineering systems and machinery for sustainable, efficient manufacturing — all based on a unique history of technological integration. Prima Power range of technologies is one of the widest in the industry: 2D and 3D laser machines for cutting, welding and drilling, punching machines, combined punch-laser and punch-shear systems, press brakes, panel benders, robotic bending cells and flexible manufacturing systems. Prima Power is the brand for sheet metal manufacturing technologies of Prima Industrie, the industrial innovation group with 1,900 people, 15,000 installations, 8 plants, and annual revenues of around 500 million euros.