Veena Upadhyay

AI Consultant – Fashion Retail Sector at PRIMAFELICITAS

Veena Upadhyay is an experienced professional in the technology consulting and engineering sectors, currently serving as Managing Partner for North America and Latin America at PrimaFelicitas, where oversight includes Web3 engineering, DeFi, and cryptocurrency services since September 2017. Prior to this role, Veena held the position of Consultant at Accenture Argentina from November 2012 to October 2017, focusing on Payments and Banking sectors, and at McKinsey & Company from June 2008 to October 2012, specializing in Cloud Strategy for enterprises. Veena holds a Master of Science in Mechatronics, Robotics, and Automation Engineering from Carnegie Mellon University and a Bachelor of Technology from the Indian Institute of Technology, Delhi.

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Ghāziābād, India

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PRIMAFELICITAS

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Started in 2013 with offices in San Francisco, London, and Delhi, PrimaFelicitas is a bleeding-edge Web3 Software development company at the forefront of core end-to-end blockchain, AI &IOT engineering. In a rapidly evolving digital landscape, our mission is clear: to empower businesses and organizations with transformative solutions that harness the power of these cutting-edge technologies. Whether it's building decentralized applications, harnessing the potential of artificial intelligence, or creating IoT ecosystems, we are committed to delivering excellence at every step of the journey. What sets us apart is not just our technical prowess but our unwavering dedication to pushing the boundaries of what's possible. We take pride in crafting solutions that not only meet today's demands but also anticipate tomorrow's challenges. With Alums from Stanford & LBS, with 25+ years of experience in Technology & FinTech and 7+ years in Blockchain, PrimaFelicitas houses one of the most potent founding teams. With its exceptionally talented Web3 & Blockchain development team, the company has been responsible for developing several cutting-edge Web3 & blockchain-enabled products in the past six years, including NFT Marketplaces, Exchanges (Centralized/Decentralized), Wallets & Custody Solutions, Payment gateways, DeFi, etc. Some of their core services include: ✦Web3 Consulting & Development ✦Non-Fungible Token (NFT) & #NFT Marketplace ✦Decentralized Finance (#DeFi) ✦Decentralized App (#dApp) ✦Crypto #Exchange (DEX & CEX) ✦Crypto #Wallets & Custody ✦Crypto Payment Gateways ✦Token & Smart Contract ✦Crowdfunding platform creation (IDO/ICO/STO) ✦Smart Contract Audit ✦Tokenomics ✦Metaverse The company is blockchain protocol agnostic and develops Web3 solutions across technology stacks. The work spans a range of protocols, Layer 1 and Layer 2 solutions, and networks.


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