Becky Leibowitz

Sr. Manager, Product Innovation at Primal Kitchen

Becky Leibowitz has experience in various fields including marketing, product innovation, strategy, and social media. Becky started their career at Raybern Foods as a Marketing and Sales Intern and then worked as a Social Media and Special Projects Assistant at the University of Southern California. Later, they interned at DigitasLBi North America, Warner Bros. Entertainment Group of Companies, and 21st Century Fox. Becky then worked as a Jr. Strategist at phenomenon for a year, collaborating on new business projects and developing actionable strategies. Becky freelanced as a strategist before joining UM Worldwide as a Sr Strategy Associate, Strategy Lead for Hulu, where they were responsible for leading the strategy for the Hulu brand and original programming. Becky'slast role was Assistant Brand Manager- Innovation & Base Business at Nissin Foods, where they worked for two years before leaving to join Primal Kitchen (Primal Nutrition, LLC) as a Sr. Manager, Product Innovation.

Becky Leibowitz has a Bachelor's degree in Business Administration, Marketing, and Consumer Behavior from the University of Southern California, completed between 2015 and 2018. Becky also completed a program in the Institute of Advanced Advertising Studies at UCLA Extension in 2020. From 2022 to 2025, they are pursuing a Master of Business Administration - MBA degree at the UCLA Anderson School of Management.

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Timeline

  • Sr. Manager, Product Innovation

    June, 2023 - present