PRIMAPRIX
Alexia GAK DELUEN is a seasoned marketing professional with expertise in brand strategy and market expansion. Currently serving as Marketing France at Primaprix, Alexia successfully launched the brand in France and developed marketing strategies in Spain and France, driving significant growth. Prior experience includes roles as a Digital Marketing Consultant at Good Rebels, where customer acquisition and satisfaction were improved, and as White Spirits Product Manager Assistant at Moët Hennessy Diageo France, focusing on brand strategy and repositioning. Alexia also worked at Bacardi as an On Trade Sales Executive, growing the client portfolio, and held various marketing roles at RCS MediaGroup and Warwick Business School. Alexia holds a Master’s degree in Corporate Marketing & Communication from IE University and a Bachelor's degree in International Business from the University of Warwick.