Jarod Neithercut

Jarod Neithercut, CMD, serves as the Marketing Manager at Primaris Management Inc. since August 2010, focusing on customer attraction and retention to enhance sales volume, market share, and productivity. Responsibilities include designing and executing a targeted annual marketing plan, overseeing branding on social media, and conducting market research to inform strategic initiatives. Prior to this role, Jarod was the Promotions Director at Jim Pattison Broadcast Group from 2006 to 2010. Jarod Neithercut is an alumnus of Lethbridge Polytechnic, having studied from 2003 to 2005.