Jasleen Bhinder

Jasleen Bhinder has a diverse work experience spanning over several years. Jasleen is currently working as a Marketing Director at Primaris REIT since March 2022. Prior to this, they worked as a Senior Director, Client Services at Cineplex Digital Media from January 2019 to March 2022, where they collaborated with various clients to develop and execute their digital journeys and marketing plans.

Before joining Cineplex, Jasleen worked at Oxford Properties Group, where they held multiple roles. From January 2016 to December 2018, they served as the National Manager, Specialty Leasing (Business Development) Urban, responsible for revenue generation strategies and developing strong networks with media suppliers, marketing agencies, and major brands across 4 Canadian markets. Prior to this, from March 2014 to January 2016, they were the Specialty Leasing (Business Development) Manager, Urban, where they turned a Toronto-based program into a regional success by implementing effective sales strategies.

Jasleen also gained experience as a Marketing Coordinator and Specialty Leasing/ Marketing Coordinator at Oxford Properties Group, where they worked with world-class brands, executed marketing campaigns, and developed marketing strategies for major sites in Toronto. Earlier in their career, they worked as a Leasing Assistant, facilitating lease negotiations with national and international brands, and as an Administrative Assistant - Operations.

Overall, Jasleen Bhinder's work experience showcases their expertise in marketing, business development, client services, and revenue generation in the real estate, retail, and digital media industries.

Jasleen Bhinder, MBA, B. Comm has a Bachelor of Commerce degree from Ryerson University, where they studied Marketing and International Business from 2003 to 2007. In 2016, they completed the Executive Management Program (EMP) with a specialization in Strategic Management at the Degroote School of Business, McMaster University. In 2019, Jasleen pursued further education at the Ivey Business School at Western University, where they obtained an Executive MBA. Additionally, they hold a Specialty Leasing Designation from ICSC, which was obtained in 2014.