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Andy Mould

Senior Digital Campaign Manager at Primark

Andy Mould is a seasoned digital marketing professional with extensive experience in leading digital campaigns and e-commerce strategies across various industries, including retail and travel. As the Senior Digital Campaign Manager at Primark since August 2023, Andy oversees global paid media campaigns. Previous roles include Digital Campaign Manager and E-commerce Lead at Simba Sleep, where Andy focused on traffic and conversion for the top-rated mattress brand. At Wiggle, from 2015 to 2022, Andy served as Head of Digital Marketing, managing a significant budget and driving substantial revenue growth through in-house digital marketing strategies. Additionally, Andy has held various positions at Carnival UK and P&O Cruises, contributing to the development and execution of integrated digital marketing strategies. Andy holds a Bachelor's Degree in Leisure Marketing from Bournemouth University and a Professional Post Graduate Diploma from the Chartered Institute of Marketing.

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