Craig Wood

Craig Wood is an experienced retail professional with a robust background in managerial roles at Primark, spanning over two decades. Currently, as Area Manager for the UK since May 2019, Craig also serves as Project Lead, supporting the UK Retail team through significant changes and project milestones. Prior experience includes managing multiple stores across various regions, including a pivotal role as Area Manager for the launch of Primark in the North East of the USA, where Craig was instrumental in opening a flagship store in Boston. Previous positions within Primark also involved leading teams in maximizing sales while promoting brand standards and achieving high performance among staff. Craig holds a BSc (Hons) in Chemistry from the University of Birmingham.