Selin Gurgun

Selin Gurgun, PhD, currently serves as a UX Researcher at Primark since December 2024. Previously, between March 2021 and December 2024, Selin was a researcher at Bournemouth University, focusing on human-AI collaboration in media creation and contributing to policy governance reports for Parliament. Selin utilized qualitative and quantitative research methodologies and tools such as Nvivo and SPSS to analyze data and provide policy recommendations. Prior experience includes a role as Senior Marketing Communications Specialist at Trendyol Group, and Marketing Communications Specialist at Yapı Kredi, where Selin developed customer communication strategies and managed campaigns. Selin's background also includes various positions in marketing and public relations, beginning as an Editor and Intern at Sodamedya Interactive and Turkish Airlines, respectively. Selin holds a PhD from Bournemouth University, a Master’s degree from Bilkent University, and a Bachelor's degree from Istanbul University.