Vaishali B.

Country Program Manager - Primark Sustainable Cotton Programme at Primark

Vaishali Bahel is an accomplished professional with extensive experience in sustainable supply chain management and social impact initiatives, currently serving as Country Program Manager for the Primark Sustainable Cotton Programme at both Primark and Associated British Foods plc since July 2023. Prior to this, Vaishali held various leadership roles at Fabindia Overseas Pvt Ltd from March 2011 to June 2023, directing creative and business strategies across multiple categories, including textiles and personal care, while also focusing on social mission projects. Vaishali has contributed to the International Trade Centre’s Export led Poverty Reduction Programme and possesses a diverse background in craft production analysis and lifestyle product merchandising. Educational credentials include an MPhil from the University of Cambridge and participation in the Fabindia Emerging Leaders Programme at the Indian Institute of Management, Indore.

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